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Before you write anything, choose where this post should go. PostCoast shows every account you've connected — tap each one to turn it on or off. Most owners leave them all on and post everywhere at once.

Tell PostCoast what you want to say in plain words — a sentence or two is plenty. Something like "Half-price appetizers all weekend" is enough to work with.

Post type tells PostCoast the goal of your post, so the wording matches what you're trying to do — a promotion reads differently from a casual update.

Pick Promotion for sales, offers, and limited-time deals. Pick Update for news, hours changes, and announcements. Pick Engagement for questions, polls, and fun posts that get people talking.

Posts with a photo or short video stand out more. You can upload from your device, pick from your media library, or generate a background to use.

When the post looks right, you have two choices. Post now publishes it straight away. Schedule lets you pick a date and time — the post then goes out on its own, even if you're not in the app.

PostCoast posts to a Facebook Page, not a personal profile.

Instagram only lets tools post to professional accounts, routed through a Facebook Page.

Posts appear on your Google listing — the panel shown on Search and Maps.

Posts go to your business's LinkedIn Page, not your personal profile.

TikTok only lets scheduling tools post to a Business account. A personal account can't be posted to by any tool. Switching is free and takes a moment in the TikTok app.

When you tap Connect, you're taken to each platform's own secure sign-in page. You approve PostCoast there, and you're brought right back. A secure connection is stored — PostCoast never sees or stores your password.

You can disconnect any platform at any time from Account → Social platforms.

Your media library is one place for every photo and video tied to your business. Everything you upload, create, or have a team member send in lands here, ready to drop into a post.

Each item carries a small label so you can tell where it came from: My upload for files you added, From team for photos a team member submitted, AI generated for images PostCoast made for you, and Graphic for cards you built from a template. Tap the magnifier at the top of the page to search by title or tag, or tap one of the topics above your photos to see just the ones linked to that topic.

Tap Upload media to add photos or videos straight from your device — you can pick several at once. Photos can be up to 10MB and videos up to 200MB; anything larger will need to be resized first.

You can also make something new without leaving the page. Tap Create, then choose New image to generate a fresh image, New graphic to build a quote card from a template, or New slideshow to turn a few of your library photos into a short video.

Tap any item to open it, where you can give it a title, add tags, and jot notes. Tags make things easy to find later — and for photos, Suggest tags will propose a few for you. A little tidying now means you can search your way to the right photo in seconds when you're posting.

Photos a team member sends in show up here with a From team label once you've approved them. The approving itself happens in your Inbox — when a team member submits a photo, you'll get a notification there to accept or decline it. Anything you accept flows straight into this library, ready to use like your own uploads.

Found something you want to post? Open it and tap Use in post — PostCoast carries you to the Create screen with that photo or video already attached, so you can write and schedule from there.

On any photo, Add text opens a simple editor for laying words over the image — handy for a sale price or a quick announcement.

Deleting an item moves it to the Trash rather than removing it straight away, so you have a window to change your mind. Once something is in there, a Deleted media link appears below your photos — open it to restore an item or delete it for good, then tap Back to library when you're done. Items left in the Trash are cleared automatically after a set number of days.

Everything you've made lives on the Posts page, in two places. Coming up is everything still ahead of you, in the order it will happen: posts waiting for your go-ahead sit on the day they're suggested for, alongside the ones you've already scheduled for that day, so you can see at a glance which days are covered and which are still empty. Posted holds everything that has already gone out, newest first, with a record of how each one did.

Autopilot writes posts for you and leaves them in Coming up to look over, marked Review. Open one to read it, edit anything you want to change, then approve it — or delete it if it isn't right.

Switch to the calendar to see the weeks around now at a glance — what's scheduled, and which days are still open. Tap any day to see what's planned or to approve posts waiting on that day.

Scheduled posts sit in Coming up alongside the ones still waiting on you, on the day they're due out. Tap one open to pick a new date and time, or to cancel it — a cancelled post isn't lost, it goes back to waiting for you and you can schedule it again whenever you're ready.

The Events page is where you decide what your calendar knows about. Two buttons sit at the top — New event, for something of your own, and Search all days & holidays, for the ones we already track. Below them is everything currently on your calendar, soonest first, and a short list of days we think suit your business. Between them they answer 'what's worth posting about?' before you're staring at a blank screen.

On your calendar is one list of everything coming up — your own events and the days you've switched on, mixed together in the order they'll happen. Each row shows the date it next lands on and how often it comes back, so you can see your next few weeks at a glance.

Tap any row for what you can do with it: use it for a post now, edit it, or pause it. Tap New event at the top to add one of your own. Use the All, Yours and Days buttons to narrow the list when it gets long.

Start by giving your event a name you'll recognize — something like 'Grand Opening Anniversary' or 'Taco Tuesday.' Then choose how often it repeats and fill in the dates it needs. When you're done, a save bar appears at the bottom — tap Save event to keep it, and it joins your calendar ready to turn into posts.

The Repeats setting decides whether an event happens once or comes back on a schedule. Here's what each choice means.

One-time is a single date — a one-off sale or a grand opening. You just pick the day.

Weekly and Biweekly repeat on the days you choose. Pick which days of the week, then a start date. Weekly happens every week; Biweekly happens every other week, using the week of your start date to set the rhythm.

Monthly repeats once a month, in one of two ways. By date pins it to a number — the 3rd of every month, say (any month without that date is skipped). By weekday pins it to a position instead — the last Friday of every month, or the first Monday — which is handy for a regular meetup or club night.

Annual repeats on the same month and day every year — ideal for an anniversary or a once-a-year seasonal event.

For repeating events, a start date tells PostCoast when the schedule kicks in. From there you can let it run forever, or choose Ends on a date if it should stop — like a promotion that only runs for a season.

Need a break from an event without losing it? Tap it on your calendar and choose Pause. It stays in the list, marked as paused, but while an event is paused it stops appearing as an occasion — so it won't turn up in Today's ideas on the Create screen either. Nothing is lost, and you can Resume it any time.

If you're done with an event for good, open it and choose Delete event. That removes it permanently, so reach for Paused instead if there's any chance you'll want it back.

Two optional details make posting from an event quicker. Suggested post text pre-fills the description whenever you create a post from this event — a good spot for wording you tend to reuse. Post type sets the default goal for those posts, the same promotion, update, or engagement choice you'd make on the Create screen.

Alongside your own events, PostCoast tracks a whole catalogue of days worth posting about — everything from the big public holidays to the small ones your customers would recognise. Tap Search all days & holidays to open it. Type a couple of letters to find one by name, or scroll month by month to see what's coming. Every day has a switch: flick it on and it joins your calendar.

Some are on from the start, because they suit almost any business. The rest are yours to add as you spot ones that fit. Nothing has to earn its place — if you'll never post about a day, switch it off and it drops off your calendar, keeping things focused on what's actually useful to you.

Suggested for you is the shortcut. It's a short list of days that suit businesses like yours and aren't on your calendar yet — tap the plus on any of them to add it without searching. Tapped one by mistake? Tap it again to undo.

Your account page is where you manage your plan, your brand details, your connected accounts, and your security — all in one place. The top card shows which plan you're on and what it includes.

From here you can subscribe, or — if you're already subscribed — open Manage billing to update your payment details, view invoices, or cancel. You'll find how many images and videos you can create each month, your usage so far, and when it resets, further down in your account info.

Your brand profile is what PostCoast uses to make every post sound like you. The more complete it is, the better your posts fit your business.

Your core details — business name, type, and location — are locked so your posts stay consistent. Tap Edit if any of them need changing; you'll be asked to confirm, since these shape every post. Your brand tone, topics, and website are open to edit anytime.

When you change a brand-profile field, a save bar appears at the bottom — your edits aren't kept until you tap Save brand profile.

The Automatic posting card lets PostCoast draft posts for you ahead of time, so there's always something ready to go. On days with a national day, holiday, or one of your own recurring events, it builds the post around that; on quieter days it writes a general post about your business. What happens next is up to the Publish without approving toggle on this card. With it off, every post lands in Coming up on your Posts page for you to look over, and nothing publishes until you approve it. With it on, autopilot skips that step — posts are scheduled as soon as they're written and go out on their own.

Two settings shape what you get. How often you post sets the pace — a few times a week, most days, or every day — and PostCoast keeps to it whether your calendar is busy or quiet. How far ahead sets how far into the future it lines posts up. Together they decide your rhythm: 'most days' over 'four weeks,' for example, drafts a post every couple of days across the coming month.

However far ahead you set it, autopilot keeps up to about seven posts ready for you to approve at a time, so your Drafts stay manageable rather than filling up all at once.

To review drafts in the app, head to your Posts page, where autopilot's drafts sit alongside any you've written yourself, ready to approve, edit, or skip. And unlike your brand profile, these autopilot settings save the moment you change them — there's no save bar to tap.

Under Social platforms you connect the accounts PostCoast posts to. You sign in to each one once and approve the connection — your passwords are never shared or stored.

Each platform shows its status here. Tap Connect to add one, Disconnect to remove it, or Reconnect if a connection has expired. Each platform has a few one-time requirements before it'll connect — see Connecting your accounts for the setup.

Turn on two-factor authentication to add a second step at sign-in — a code from an app on your phone — so a password alone isn't enough to get into your account.

Devices you've verified are remembered for 60 days, so you're not asked for a code every time. If you ever see a device you don't recognize in your trusted devices, remove it.

You can also change your email address from your account info. PostCoast sends a confirmation to both your old and new addresses, and your email only changes once you've approved it from both inboxes.

With an active subscription you can invite people to help. A manager can run almost everything except billing and account settings. A contributor can only upload photos for you to use in posts — handy for staff snapping pictures on the floor. Use Manage team to send invites.

Your account info gathers the smaller details: the email you sign in with, when you joined, how many posts you've published, and how many images and videos you've used this month. The usage bars fill as you create, and reset on the date shown.

If you'd like extra exposure, you can switch on the public showcase here to feature your recent posts on PostCoast's public showcase, each linking back to your website. It's off unless you turn it on.

This is also where you can delete your account, at the very bottom.

Your inbox is the one place PostCoast flags things that need you — a post that didn't publish, a billing issue, fresh autopilot drafts to review, and, if you have a team, photos they've sent in. Everything's listed newest first. The bell shows a dot whenever something's waiting.

Most items are alerts, each with a short message and a button that takes you straight to where you can deal with it. A failed post gives you Retry; a billing problem gives you Update card or Resubscribe; ready autopilot drafts give you Review drafts.

If you have team members, the photos they send in land here for you to look over. Each shows who sent it, the photo, and any note they added.

You've got three choices on a submission. Add to image library keeps the photo in your media library to use whenever you like. Use for quick post takes you straight to the Create screen with the photo and note already filled in. Delete removes the submission for good if it's not something you'll use.

Items stay in your inbox — and keep the bell lit — until you act on them. Opening the page on its own doesn't clear anything. For an alert, tap its button, Mark read, or the × to dismiss it; Mark all read clears every alert at once. For a team photo, adding it, using it, or marking it reviewed clears it. Once you've dealt with everything, you'll see 'You're all caught up.'