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Before you write anything, choose where this post should go. PostCoast shows every account you've connected — tap each one to turn it on or off. Most owners leave them all on and post everywhere at once.

Tell PostCoast what you want to say in plain words — a sentence or two is plenty. Something like "Half-price appetizers all weekend" is enough to work with.

Posts with a photo or short video stand out more. You can upload from your device, pick from your media library, or generate a background to use.

When the post looks right, you have two choices. Post now publishes it straight away. Schedule lets you pick a date and time — the post then goes out on its own, even if you're not in the app.

PostCoast posts to a Facebook Page, not a personal profile.

Instagram only lets tools post to professional accounts, routed through a Facebook Page.

Posts appear on your Google listing — the panel shown on Search and Maps.

Posts go to your business's LinkedIn Page, not your personal profile.

TikTok only lets scheduling tools post to a Business account. A personal account can't be posted to by any tool. Switching is free and takes a moment in the TikTok app.

When you tap Connect, you're taken to each platform's own secure sign-in page. You approve PostCoast there, and you're brought right back. A secure connection is stored — PostCoast never sees or stores your password.

You can disconnect any platform at any time from Account → Social platforms.

Your media library is one place for every photo and video tied to your business. Everything you upload or create lands here, along with any photos from your team that you add, ready to drop into a post.

Images PostCoast made for you carry an AI image label, and cards you built from a template carry a Graphic label. Tap the magnifier at the top of the page to search by title or tag, or switch to By topic to see your photos grouped by the topics you post about.

Tap Upload media to add photos or videos straight from your device — you can pick several at once. Photos can be up to 10MB and videos up to 200MB; anything larger will need to be resized first.

Tap Create to make something new: New image generates a fresh image, Create graphic turns a short headline into a finished graphic (choose Design your own instead to start from a template), and New slideshow turns a few of your library photos into a short video.

Photos are tagged automatically when you upload them, so your library is searchable straight away. Tap any item to open it if you want to adjust things — give it a title, or open Tags & notes to edit the tags and jot a note. A little tidying now means you can search your way to the right photo in seconds when you're posting.

When someone on your team sends in a photo, it waits in a From your team list at the top of this page, and the Media button in the menu shows how many are waiting. Tap a photo to see it full size, along with any note they added.

To keep it, pick the topics it shows and tap Add to library. If they said what they took it for, that topic is already picked for you. Picking topics is optional — you can add a photo without any. If it's not one you'll use, tap Decline and it's deleted. Either way, it leaves the list.

Everything in your library is available whenever you write a post. On the Create screen, tap Add photo and choose Your library — your saved photos and videos are right there to pick from, and the one you choose is attached straight away.

Add text opens an editor where you type your words and drag them into place on the image. It isn't offered on graphics, since their words are already built in.

Deleting an item doesn't remove it straight away — it moves to Deleted, so you have a window to change your mind. Once something is in there, a Deleted button showing how many items it holds appears at the top of your library, on the same row as All media and By topic. Open it to restore an item or delete it for good, or tap Delete all to clear everything at once, then tap Back to library when you're done. Deleted items are cleared automatically after a set number of days.

Everything you've made lives on the Posts page, in two places. Coming up is everything still ahead of you, in the order it will happen: posts waiting for your go-ahead sit on the day they're suggested for, alongside the ones you've already scheduled for that day. Posted holds everything that has already gone out, newest first, with a record of how each one did. For the week ahead at a glance, day by day, see This week on your Dashboard.

Autopilot writes posts for you and leaves them in Coming up to look over, marked Review. Open one to read it, edit anything you want to change, then approve it — or delete it if it isn't right.

Scheduled posts sit in Coming up alongside the ones still waiting on you, on the day they're due out. Tap one open to pick a new date and time, or to cancel it — a cancelled post isn't lost, it goes back to waiting for you and you can schedule it again whenever you're ready.

The Events page is where you decide what your calendar knows about. At the top, New event sits beside the search box: tap it to add something of your own, or type in the search box to find a day. Below them is one list with three tabs: Your calendar, Suggested and All days. Every row has a switch on the right, and the switch is all it takes to put something on your calendar or take it off.

Your calendar shows everything that's on: your own events and the days you've switched on, mixed together in the order they'll happen. Your own events are marked Yours. Each row shows the date it next lands on, and for anything that repeats, how often it comes back. The number on the tab is how many things are on your calendar. The list shows ten at a time — tap Show more at the bottom to see the next ones.

Switch a day off and PostCoast stops using it for your posts. It stays in the list, faded, until you switch tabs, so if you tapped it by mistake you can switch it straight back on.

If a post about that day is already drafted or scheduled, you'll be asked what to do with it before the day goes off. Choose remove and the post goes too, so nothing about that day goes out. Choose keep and the post stays as it is and still goes out; only new posts stop. Posts that have already gone out are never touched.

Tap anywhere on a row except the switch for more: Use for post starts a post about it straight away, and on your own events there's Edit too.

Start by giving your event a name you'll recognize — something like 'Grand Opening Anniversary' or 'Taco Tuesday.' Then choose how often it repeats and fill in the dates it needs. When you're done, a save bar appears at the bottom — tap Save event to keep it, and it joins your calendar ready to turn into posts.

The Repeats setting decides whether an event happens once or comes back on a schedule. Here's what each choice means.

One-time is a single date — a one-off sale or a grand opening. You just pick the day.

Weekly and Biweekly repeat on the days you choose. Pick which days of the week, then a start date. Weekly happens every week; Biweekly happens every other week, using the week of your start date to set the rhythm.

Monthly repeats once a month, in one of two ways. By date pins it to a number — the 3rd of every month, say (any month without that date is skipped). By weekday pins it to a position instead — the last Friday of every month, or the first Monday — which is handy for a regular meetup or club night.

Annual repeats on the same month and day every year — ideal for an anniversary or a once-a-year seasonal event.

For repeating events, a start date tells PostCoast when the schedule kicks in. From there you can let it run forever, or choose Ends on a date if it should stop — like a promotion that only runs for a season.

Need a break from an event without losing it? Switch it off. It stays in the list, marked Paused, but while an event is paused it stops appearing as an occasion — so it won't turn up in Today's ideas on the Create screen either. Nothing is lost, and you can switch it back on any time.

If the event already has posts drafted or scheduled, pausing asks whether to remove them too. Remove them if they shouldn't go out; keep them if you only want to stop new ones. Either way, the event itself stays on your list. A removed post doesn't come back when you resume the event, though its later dates can still get new posts.

If you're done with an event for good, tap it, choose Edit, and then Delete event. That removes it permanently, so pause it instead if there's any chance you'll want it back.

One optional detail makes posting from an event quicker. Suggested post text pre-fills the description whenever you create a post from this event — a good spot for wording you tend to reuse.

Alongside your own events, PostCoast tracks a whole catalogue of days worth posting about — everything from the big public holidays to the small ones your customers would recognise. Some are on from the start, because they suit almost any business. The rest are yours to add.

Suggested is the shortcut. It lists days that businesses like yours post about and that aren't on your calendar yet. Switch one on and it joins your calendar. Tapped one by mistake? Switch it off again — it stays in place until you change tabs.

All days shows every day we track, soonest first, with your own events mixed in. To find a particular one, type at least two letters of its name in the search box above the tabs. Search looks through every day and every event, whichever tab you're on.

Your account page is where you manage your plan, your brand details, your connected accounts, and your security — all in one place. The top card shows which plan you're on and what it includes.

From here you can subscribe, or — if you're already subscribed — open Manage billing to update your payment details, view invoices, or cancel. You'll find how many images and videos you can create each month, your usage so far, and when it resets, further down in your account info.

Your brand profile is what PostCoast uses to make every post sound like you. The more complete it is, the better your posts fit your business.

Your core details — business name, type, and location — are locked so your posts stay consistent. Tap Edit if any of them need changing; you'll be asked to confirm, since these shape every post. Your brand tone, topics, and website are open to edit anytime.

When you change a brand-profile field, a save bar appears at the bottom — your edits aren't kept until you tap Save brand profile.

The Automatic posting card lets PostCoast draft posts for you ahead of time, so there's always something ready to go. On days with a national day, holiday, or one of your own recurring events, it builds the post around that; on quieter days it writes a general post about your business. What happens next is up to the Coast mode toggle on this card (posts go out on their own, no approval needed). With it off, every post lands in Coming up on your Posts page for you to look over, and nothing publishes until you approve it. With it on, autopilot skips that step — posts are scheduled as soon as they're written and go out on their own.

Two settings shape what you get. Posting days are the days of the week PostCoast writes for — pick Every day, Weekdays, Weekends or A few times a week, or tap the individual days you want. Holidays, national days and your own recurring events still get a post on the day they happen, even if it isn't one of your posting days. How far ahead sets how far into the future posts are lined up, from one week to four. On a free trial, both settings take over once you subscribe — your trial week is written for you up front.

With Coast mode off, autopilot keeps up to about fourteen posts ready for you to approve at a time, however far ahead you set it, so your Drafts stay manageable rather than filling up all at once.

To review drafts in the app, head to your Posts page, where autopilot's drafts sit alongside any you've written yourself, ready to approve, edit, or skip. And unlike your brand profile, these autopilot settings save the moment you change them — there's no save bar to tap.

Under Social platforms you connect the accounts PostCoast posts to. You sign in to each one once and approve the connection — your passwords are never shared or stored.

Each platform shows its status here. Tap Connect to add one, Disconnect to remove it, or Reconnect if a connection has expired. Each platform has a few one-time requirements before it'll connect — see Connecting your accounts for the setup.

Turn on two-factor authentication to add a second step at sign-in — a code from an app on your phone — so a password alone isn't enough to get into your account.

Devices you've verified are remembered for 60 days, so you're not asked for a code every time. If you ever see a device you don't recognize in your trusted devices, remove it.

You can also change your email address from your account info. PostCoast sends a confirmation to both your old and new addresses, and your email only changes once you've approved it from both inboxes.

With an active subscription you can invite people to help. A manager can run almost everything except billing and account settings. A contributor can only upload photos for you to use in posts — handy for staff snapping pictures on the floor. Use Manage team to send invites.

Your account info gathers the smaller details: the email you sign in with, when you joined, how many posts you've published, and how many images and videos you've used this month. The usage bars fill as you create, and reset on the date shown.

This is also where you can delete your account, at the very bottom.

The Tasks card sits at the top of your dashboard. It lists the things that need you, most urgent first, and each one has a button that takes you straight to where you can deal with it.

When there's nothing waiting, the card says "Nothing to do right now."

Everything except messages and suggestions leaves the card by itself once it's handled: when your card goes through, when the account is reconnected, when the posts that didn't send are rescheduled or deleted, when every post waiting for your OK has been approved or deleted, and when every team photo has been added or declined. There's no way to dismiss them, because hiding something wouldn't fix it.

If your plan or trial has ended, the card still shows billing problems, posts that didn't send, team photos and messages, but not account connections, posts waiting for your OK or suggestions — the banner at the top of the dashboard is where to start again.

Messages and suggestions each have an ×. Dismissing a message removes it for good, on every device you use. Dismissing a suggestion hides it in the browser you're using; it also goes away by itself once you've done the thing it suggests. The topic-photos suggestion comes back if more of your topics end up without a photo than when you dismissed it.

The number next to Dashboard in the menu — or on the Dashboard tab at the bottom of your phone — counts the problems and messages on your Tasks card right now, plus one if posts are waiting for your OK and one if team photos are waiting (one each, however many there are). Past nine it shows 9+, and it disappears when there's nothing left.

Suggestions aren't counted — anything with an × is a suggestion. The number next to Media counts the team photos themselves.