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Before you write anything, choose where this post should go. PostCoast shows every account you've connected — tap each one to turn it on or off. Most owners leave them all on and post everywhere at once.

Tell PostCoast what you want to say in plain words — a sentence or two is plenty. Something like "Half-price appetizers all weekend" is enough to work with.

Post type tells PostCoast the goal of your post, so the wording matches what you're trying to do — a promotion reads differently from a casual update.

Pick Promotion for sales, offers, and limited-time deals. Pick Update for news, hours changes, and announcements. Pick Engagement for questions, polls, and fun posts that get people talking.

Posts with a photo or short video stand out more. You can upload from your device, pick from your media library, or generate a background to use.

When the post looks right, you have two choices. Post now publishes it straight away. Schedule lets you pick a date and time — the post then goes out on its own, even if you're not in the app.

PostCoast posts to a Facebook Page, not a personal profile.

Instagram only lets tools post to professional accounts, routed through a Facebook Page.

Posts appear on your Google listing — the panel shown on Search and Maps.

Posts go to your business's LinkedIn Page, not your personal profile.

TikTok only lets scheduling tools post to a Business account. A personal account can't be posted to by any tool. Switching is free and takes a moment in the TikTok app.

When you tap Connect, you're taken to each platform's own secure sign-in page. You approve PostCoast there, and you're brought right back. A secure connection is stored — PostCoast never sees or stores your password.

You can disconnect any platform at any time from Account → Social platforms.

Your media library is one place for every photo and video tied to your business. Everything you upload, create, or have a team member send in lands here, ready to drop into a post.

Each item carries a small label so you can tell where it came from: My upload for files you added, From team for photos a team member submitted, and AI generated for images PostCoast made for you. Use the search box to find something by title or tag, or the filters to narrow by source or by photos vs. videos.

Tap Upload media to add photos or videos straight from your device — you can pick several at once. Photos can be up to 10MB and videos up to 200MB; anything larger will need to be resized first.

You can also make something new without leaving the page. Tap Create, then choose New image to generate a fresh image, or New slideshow to turn a few of your library photos into a short video.

Tap any item to open it, where you can give it a title, add tags, and jot notes. Tags make things easy to find later — and for photos, Suggest tags will propose a few for you. A little tidying now means you can search your way to the right photo in seconds when you're posting.

Photos a team member sends in show up here with a From team label once you've approved them. The approving itself happens in your Inbox — when a team member submits a photo, you'll get a notification there to accept or decline it. Anything you accept flows straight into this library, ready to use like your own uploads.

Found something you want to post? Open it and tap Use in post — PostCoast carries you to the Create screen with that photo or video already attached, so you can write and schedule from there.

On any photo, Add text opens a simple editor for laying words over the image — handy for a sale price or a quick announcement. On the Pro and Max plans, you can also drop your logo onto the image for a more branded look.

Deleting an item moves it to the Trash rather than removing it straight away, so you have a window to change your mind — open the Trash tab to restore something or delete it for good. Items left in the Trash are cleared automatically after a set number of days.

Everything you've made lives on the Posts page, split into three tabs. Drafts are posts that aren't going out yet — they're waiting on you. Scheduled posts are lined up to go out on their own at a set date and time. The Posted tab holds posts that have already gone out, with a record of how they did.

If you're on the Max plan, autopilot writes posts for you and leaves them in Drafts to look over. Nothing goes out until you approve it — you're always in control of what gets published.

Switch to the calendar to see the weeks ahead at a glance — what's scheduled, and which days are still open. Tap any day to see what's planned or to approve posts waiting on that day.

Need to move a scheduled post? Open it from the Scheduled tab and pick a new date and time. You can also cancel a scheduled post if you've changed your mind before it goes out.

Got a post that did well and want to run it again? Open it from the Posted tab and choose Publish again. PostCoast starts a fresh copy you can tweak and reschedule, leaving the original untouched.

The Events page fills with local occasions worth posting about — national days, holidays, and the recurring events you add yourself. It's there to answer 'what should I post this week?' without staring at a blank screen.

Beyond the built-in occasions, you can add your own events — a one-time sale or grand opening, or something recurring like a weekly trivia night or a monthly special. They show up alongside everything else, ready to turn into posts.

Occasions are listed by date, with today and the days just ahead at the top — so the soonest, most timely opportunities are the first thing you see. Use Load more to look further out and plan in advance.

Use the filter to focus the page: All shows everything, Your Events shows just the recurring events you've added, and Suggested shows the national days and holidays PostCoast surfaces for you. The filter starts on All each visit, so nothing stays hidden behind a filter you set last time.

Not every national day fits your business. On any occasion you'll never post about, choose Hide this day and it drops off your list, keeping the page focused on what's actually useful to you.

Found something worth posting? Choose Use for post on any occasion and PostCoast carries it into the Create screen, pre-filled, so you start with the occasion already in mind.

Your events are the occasions specific to your business — a weekly trivia night, a monthly special, a grand opening. PostCoast keeps them on your calendar so there's always something timely to post about. To see and manage them, open Manage events from the Events page.

Your events are grouped into Active and Paused. Each one shows how often it repeats and when it next comes around. Tap any event to edit it, or tap New event to add one.

Start by giving your event a name you'll recognize — something like 'Grand Opening Anniversary' or 'Taco Tuesday.' Then choose how often it repeats and fill in the dates it needs. When you're done, a save bar appears at the bottom — tap Save event to keep it, and it joins your calendar ready to turn into posts.

The Repeats setting decides whether an event happens once or comes back on a schedule. Here's what each choice means.

One-time is a single date — a one-off sale or a grand opening. You just pick the day.

Weekly and Biweekly repeat on the days you choose. Pick which days of the week, then a start date. Weekly happens every week; Biweekly happens every other week, using the week of your start date to set the rhythm.

Monthly repeats once a month, in one of two ways. By date pins it to a number — the 3rd of every month, say (any month without that date is skipped). By weekday pins it to a position instead — the last Friday of every month, or the first Monday — which is handy for a regular meetup or club night.

Annual repeats on the same month and day every year — ideal for an anniversary or a once-a-year seasonal event.

For repeating events, a start date tells PostCoast when the schedule kicks in. From there you can let it run forever, or choose Ends on a date if it should stop — like a promotion that only runs for a season.

Need a break from an event without losing it? Set it to Paused. It stays in your list but stops appearing on your calendar until you switch it back to Active — nothing is lost.

If you're done with an event for good, open it and choose Delete event. That removes it permanently, so reach for Paused instead if there's any chance you'll want it back.

Two optional details make posting from an event quicker. Suggested post text pre-fills the description whenever you create a post from this event — a good spot for wording you tend to reuse. Post type sets the default goal for those posts, the same promotion, update, or engagement choice you'd make on the Create screen.

Your account page is where you manage your plan, your brand details, your connected accounts, and your security — all in one place. The top card shows which plan you're on and what it includes.

From here you can upgrade your plan, or — if you're already subscribed — open Manage billing & plan to update your payment details, view invoices, or change plans. Your plan also sets how many images and videos you can create each month; you'll find your usage, and when it resets, further down in your account info.

Your brand profile is what PostCoast uses to make every post sound like you. The more complete it is, the better your posts fit your business.

Your core details — business name, type, and location — are locked so your posts stay consistent. Tap Edit if any of them need changing; you'll be asked to confirm, since these shape every post. Your brand tone, logo, keywords, and website are open to edit anytime.

When you change a brand-profile field, a save bar appears at the bottom — your edits aren't kept until you tap Save brand profile.

If you're on the Max plan, the Automatic posting card lets PostCoast draft posts for you ahead of time, so there's always something ready to go. On days with a national day, holiday, or one of your own recurring events, it builds the post around that; on quieter days it writes a general post about your business. Everything lands in your Drafts for you to look over — nothing is published until you approve it.

Two settings shape what you get. How often you post sets the pace — a few times a week, most days, or every day — and PostCoast keeps to it whether your calendar is busy or quiet. How far ahead sets how far into the future it lines posts up. Together they decide your rhythm: 'most days' over 'four weeks,' for example, drafts a post every couple of days across the coming month.

However far ahead you set it, autopilot keeps up to about seven posts ready for you to approve at a time, so your Drafts stay manageable rather than filling up all at once.

To review drafts in the app, head to your Posts page, where autopilot's drafts sit alongside any you've written yourself, ready to approve, edit, or skip. And unlike your brand profile, these autopilot settings save the moment you change them — there's no save bar to tap.

Under Social platforms you connect the accounts PostCoast posts to. You sign in to each one once and approve the connection — your passwords are never shared or stored.

Each platform shows its status here. Tap Connect to add one, Disconnect to remove it, or Reconnect if a connection has expired. Each platform has a few one-time requirements before it'll connect — see Connecting your accounts for the setup.

Turn on two-factor authentication to add a second step at sign-in — a code from an app on your phone — so a password alone isn't enough to get into your account.

Devices you've verified are remembered for 60 days, so you're not asked for a code every time. If you ever see a device you don't recognize in your trusted devices, remove it.

You can also change your email address from your account info. PostCoast sends a confirmation to both your old and new addresses, and your email only changes once you've approved it from both inboxes.

On the Pro and Max plans you can invite people to help. A manager can run almost everything except billing and account settings. A contributor can only upload photos for you to use in posts — handy for staff snapping pictures on the floor. Use Manage team to send invites.

Your account info gathers the smaller details: the email you sign in with, when you joined, how many posts you've published, and how many images and videos you've used this month. The usage bars fill as you create, and reset on the date shown.

If you'd like extra exposure, you can switch on the public showcase here to feature your recent posts on PostCoast's public showcase, each linking back to your website. It's off unless you turn it on.

This is also where you can delete your account, at the very bottom.

Your inbox is the one place PostCoast flags things that need you — a post that didn't publish, a billing issue, fresh autopilot drafts to review, and, if you have a team, photos they've sent in. Everything's listed newest first. The bell shows a dot whenever something's waiting.

Most items are alerts, each with a short message and a button that takes you straight to where you can deal with it. A failed post gives you Retry; a billing problem gives you Update card or Resubscribe; ready autopilot drafts give you Review drafts.

If you're on the Pro or Max plan and have team members, the photos they send in land here for you to look over. Each shows who sent it, the photo, and any note they added.

You've got three choices on a submission. Add to image library keeps the photo in your media library to use whenever you like. Use for quick post takes you straight to the Create screen with the photo and note already filled in. Delete removes the submission for good if it's not something you'll use.

Items stay in your inbox — and keep the bell lit — until you act on them. Opening the page on its own doesn't clear anything. For an alert, tap its button, Mark read, or the × to dismiss it; Mark all read clears every alert at once. For a team photo, adding it, using it, or marking it reviewed clears it. Once you've dealt with everything, you'll see 'You're all caught up.'